Case Study: Beauty
The Challenge
A top global beauty brand needed a way to enhance the value of their cosmetic products and connect with the consumer. The goal? A new makeup application experience that was notably different from what was already on the market.
Key Requirements
- Enhance Product Value
- Add to Customer Experience
- Ensure Supply Chain
The Discovery
Material ConneXion suggested a revolutionary new ultra-soft foam developed in Taiwan – you need to feel to believe it!
Though not originally intended for cosmetics (the innovation was an extension of research work into cell sizes), the ultra-fine cell structure feels uniquely smooth to the skin, while absorbing and applying makeup with precision.
The Material Solution
Material ConneXion facilitated the creation of a new line of makeup tools which have become a signature technology for the brand. Additionally, MCX was able to ensure supply chain so US manufacturing could be maintained and quality control kept at a high level.
Service of Choice
Material Advisory provides in-depth, experienced guidance for your next project. A true extension of your team, our experts partner with you to provide material research, customized suggestions, and cross-industry solutions at the speed of innovation – saving you time and resources. Let’s design a clear path forward. →
