Case Study: Consumer Electronics
The Challenge
Ultimate Ears, a Logitech brand, was in search of materials to bring their new social speaker, the UE Boom, to life. The goal was to eschew traditional materials and provide a completely new experience combining strength, beauty, and functionality.
Key Requirements
- Design for Manufacturing Support
- Material Sourcing
- Materiality
The Discovery
Material ConneXion found inspiration for the design in the office – literally. The materials sourced for this now iconic design were intended for high-performance office seating; here it brings warmth, durability, and water and stain-resistance to the speaker’s surface while maintaining its acoustic transparency. MCX worked with design and engineering teams to deliver this revolutionary Bluetooth speaker
The Material Solution
UE Boom became Logitech’s best selling product in all categories. The speaker has delivered triple-digit sales growth since its inception and allowed Logitech to become one of the top three brands for mobile speakers in the United States and receive multiple awards.
The very first Logi-inspired piece of tech.
Charlotte Johs, GM, UE Ulimate Ears
Service of Choice
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